Why Social Business Demands Customer Value

  • May 15, 2015

Social Business is an ever evolving arena, and the main concern I’ve been hearing is about VALUE!

This week I’ve been asked a great question that I really wanted to address…

How do I add value to my Social Media?

When I heard this… I honestly thought in my head “finally clients are getting it”! Social business is about adding value to the customer experience, and less about the ROI & Sales. Although I do believe that in every category there can be success with continued advancement of the “Facebook & Twitter advertising platforms”. Once we can purchase Cost per Acquisition advertising, I believe it will increase the shift of revenue to social advertising, as we’ve seen with our clients!

The major question is …. How do I add value to my social media community? My answer is in the following three ways:

1. Embrace your communities. The first thing that I see more social marketers missing, is that genuine connection to the community. Make it a goal to ask 1-3 questions weekly, focused on making your community better, asking for their insights, and allowing them to be a part of the community that’s being created. Businesses can be a little corporate on social, which feels like you’re connecting to an advertising campaign, versus a real person, which feels more authentic. Every business is a person; we’re people doing business with people, and social business strategies should be embraced the same way.

2. Develop a series of giving campaigns.Social networks are the best way to connect to communities of hundreds to millions of fans/followers quickly and easily, but that doesn’t mean you can’t give back to them. I started doing this in my weekly life, giving to a different charity to get my communities to support the cause and give using social engagement. The power of giving is a powerful attribute to social networking that most brands don’t focus their efforts on, and it’s truly unfortunate. But that doesn’t mean that you can’t make a change… try this next week to give something away to your audience for no cost, to get them engaged with you!

3. Listen to your communities. This is something I’ve seen as an area most don’t do enough, from Fortune 500 companies, celebrities, to local businesses. We see it all the time, brands getting 100-1,000’s of comments on an engaging post and not spending any time responding. I definitely agree that great social content is vital, but the value in my opinion with social media and business is that the community builds trust daily. Take the time to respond to comments, both good & bad, talk to those engaging with your business and support the social community. Don’t drop the ball by not responding. Social is not about forcing people to do anything, it’s all on the communities time. Be there to listen and respond.

Social business has so many facets, but I would start with a strategy to add value to your community on a weekly basis. It’s a tried method that leads to off-line engagement and sales. I believe in the customer experience, and I know that this strategy will take your social media to the next level!

This post written by Travis Huff appears on Social Media Today

 

The Ancient Tibetan Garlic Cure And Anti-Aging Recipe

The healing properties of garlic were known in many cultures for centuries. It’s  antibacterial, antifungal, antiparasitic, antiprotozoan and antiviral.  The ancient healing systems of Tibet  utilizes garlic and often recommend…
Continue reading

How To Start A New Physical Therapy Business

Physical therapy is booming all around the world and competition is getting stronger throughout the years. Within the years of studies we have never learnt about the business side of…
Continue reading

Is Coconut Palm Sugar A Healthy Sugar Alternative?

Coconut palm sugar is a sugar substitute that seems to be gaining popularity in the market. It is made from sap that is extracted from the coconut tree. The taste…
Continue reading

Easy Way To Uninstall WordPress Multisite And Convert it To A Single WordPress Site

WordPress Multisite is a powerful solution for launching several websites off just one WordPress install. I have been struggling and squeezing my brain for months to find an easy simple way…
Continue reading

Millions at risk from ‘Freak’ encryption bug

Microsoft said it was working on a secure update to close the Freak loophole Microsoft has issued a security warning about a bug that could let attackers spy on supposedly…
Continue reading

4 ways to optimize your web pages to increase conversions

4 ways to optimize your web pages to increase conversions At BoostSuite, I help passionate small business owners and web marketers like you with your digital marketing strategies every day.…
Continue reading

How to Lose Weight Fast: A Proven 3-Step Plan That Works

There are many ways to lose a lot of weight in a short amount of time. However, most of them require you to be hungry and unsatisfied. If you don’t…
Continue reading

It’s Easy to Spy on Your Competitors Conveniently and for Free

What are your competitors up to? Are you beating them when it comes to Google results, or are you facing an uphill battle? In your AdWords account you can find out…
Continue reading

CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

About us

We are dedicated people aiming to deliver important and valuable information and posts gathered from many sources around the web.